??? ??????? ????? ?????? ???? ???????? ?????????? ???? ??????? ?? TikTok Shop ???? ?????? ?? ????? 2024 ??? ???? 2025 ?? ????? ????? ?????? ?? ?????? ??????? (???????? ???????? ??????? ???????? ???????? ???????)? ????????? ?????? ?? ???? EchoTik ??????? ???? ????? ??????? ???.

?????? ????????? ????????

-???? ???????: ?????? ???????? ??????? ???????? ??????? ???? ?????? ?? ????? 2024 ??? ???? 2025? ??? ??????? ???????? ??? ?????? ??? ???? 2025? ?? ??????? ??? ????? ?????? ?????????? ??????? ????? ??????? ???????? ???????? ?? ??? ??????? ???????.

-????? ????????: ???? ?????? ????? ?????? ??? ?? ???????? ?????? ??????? ?????????? ????? ???.

??????? ???? ??? ??????? ?? ?? ???

1. ????? ????????

-??????? ??????: ??? ??????? ???? ??????? ??????? ??? ???? 10 ???? ??????? ???? ????? ???? 7%.

-????? ????????: ???? ????? ?? ???????? ???? ??????? ?????? ???????? ??? ??? ???? GMV ????? 61.7 ????? ????? ??????? ?????? ???? ????? ??? ??? ??????? ??? ??????????? ????? ?????? 90%.

-?????? ????????: ??????? ??????????? ???????? ?????? ?????? ?? ?????? ??????? ????? ???? GMV ?????? ?? ???? 30-50 ??????? (??? ????? ??? ????)? ??? ???????? ??? ???????? ??????? ??? ?????? ?? ???? 10-20 ???????? ????? ??????? ?????????? ???? ??? ?? ???? 50-100 ?????.

-???? ???????: ???? ?????? ???? ??????? ???????? ??? ???? ?????? ??? ?????? 7-9 ?????? ?????? ????? ?????? ????? ????? ???? 10 ????? ?? 200 ??? ?????? ?????? POPMART ???????? ?????? ??? ???????? (??? ???????? ??? ????????) ?????? ?????? ????.

2. ????? ?????????

-??????? ??????: ??? ??????? ???? 4% ?? ???? 10 ???? ??????.

-????? ????????: ??? ???? ?? GMV ??????? ?????? ???? ????? ??? ?????????? ?????? ?? ?????? ?? ??? ????????.

-?????? ????????: ????? ????? ??? ???????? ??? ??????? ????????? ??? ???? ???????? ???? ??? ?? 30 ??????? ???? 70%? ??????? ??????????? ?????? ?????? ?????? ???? ?????? ?????? ????? ???????? ????? ?? ???? ??? ?? 10 ???????.

-???? ???????: ????? POPMART? ??? ???? ?????? ?????? ?????? ??? ?????? ?????? ??????? ????? ?????? ????? ????? ???? 10 ????? ?? 50 ??? ?????.

3. ????? ????????

-??????? ??????: ?? ???? ??????? ??? ???? 10 ????? ??? ????? ???? ??????? ?????? ????? ????? (?????? ??????).

-????? ????????: ????? ???? ????? ??? ?????????? ?????? ?? ????? ??????? ?? ??? ????????.

-?????? ????????: ???? ??????? ?? ???? 50-100 ?????? ????????? ????? ?????? ?? ???? 10-20 ???????? ??????? ??????????? ??????? ?????? ???? 73% ?? GMV.

-???? ???????: ?????? ??????? ??????? ????? 1000 ????? ???? ??? ????? ??????? ?????? ????? ??????? ?? ???? 10-30 ???????.

4. ????? ????????

-??????? ??????: ??????? ????? ?? ???? ???? 10 ????? ???? 2%.

-????? ????????: ????? ??? ?????????? ?????? ????? ???? ???????? ????? ????? 70-80 ??? ?????.

-?????? ????????: ?????????? ????? ??????? ??? ????? ??????? ????????? ?????? ?? ???? 5-10 ???????? ?????? ??????? ?????????? ?????? ???? 84% ?? GMV.

-???? ???????: ?????? ??????? ??????? ????? 2000 ?????? ?????? ?? ???? ??????? ????? ??????? ??? ?? 20 ???????.

????? ?????? ??? ??????? ?? ???????? ??????? ???????? ??????? ???? ?????? ?? ???? ?????? ?????? ????? ??????? ????? ?????? ??? ??????? ???????? ??? ?????? ?? ??? ????? ???????? ??????? ?????? ????? ??? ???????? ?????? ????? ?? ???????? ??? ???????.