On November 23, the 2023 "Silk Road E-commerce" International Cooperation Forum of the Second Global Digital Trade Expo was held in Hangzhou.

2024 is coming soon, and no matter how 2023 goes, it is about to pass. What B2B enterprises need to do now is to grasp the new trends of 2024. Undoubtedly, TikTok going global is a good choice.

Although TikTok is currently facing various complex situations abroad, its monetization ability and development prospects are still quite considerable, relying solely on its global active user base of 1.6 billion months.

In recent years, with the intensification of competition in the domestic market, more and more Chinese companies have begun to turn their attention to overseas markets. Among them, Chinese B2B nail brand Modelones has also accelerated its pace of going global.

In today's digital age, B2B enterprises face fierce competition and market challenges when going global. However, with the rise of social media, TikTok short video platform is gradually becoming an effective tool for B2B enterprises to go global.

TikTok has officially disclosed a set of figures, stating that in March 2023, TikTok's monthly active users in the United States reached 150 million, nearly 50% of the US population.