
With the rapid development of TikTok, a phenomenal social media platform, more and more brands are gradually realizing that relying solely on advertising and product promotion is difficult to achieve long-term brand growth. In this context, users are not only buyers of products, but also consumers

If you have been scrolling through social media recently, you may have noticed that plus size dressing has become a new trend, with "plus size girls" sharing their outfits becoming increasingly popular and even becoming a unique fashion statement.

How can a newly established contact lens brand break through from the local market, enter the US market, and successfully attract young consumers worldwide in just four years?

TikTok has become a popular platform for brand marketing, attracting major brands from around the world to spread creative content here. However, breaking conventions and catering to platform characteristics are key to quickly spreading brand content.