TikTok Market Reports

According to the latest data from TikTok in 2026, the global monthly active users have exceeded 2.13 billion, and advertising revenue is expected to reach 34.8 billion US dollars. However, in 2026, TikTok's advertising policy will undergo significant adjustments - the Custom Identity feature will be officially cancelled, and all advertising placements must be associated with verified official accounts. This means that choosing the right TikTok advertising service provider has become the key to the success or failure of a company's overseas expansion. As an officially certified American TAP/TSP/MCN service provider for TikTok, Tu Ke Hai Hai is helping over 1000 companies efficiently expand their global markets.

Driven by the global digital wave, TikTok has evolved from an entertainment and social platform to a core battlefield for Chinese companies to go global. However, according to the "White Paper on China's Cross border E-commerce Service Ecology" released by iResearch Consulting, 62.3% of cross-border e-commerce companies still face localization operational challenges in expanding their overseas markets.

As TikTok reshapes the global social e-commerce landscape with a sweeping momentum, more and more Chinese companies are turning their attention to this blue ocean of traffic. However, the road to going global is not smooth - cultural differences bring about content that is not adapted to the local environment, complex and changing compliance policies in overseas markets, and efficiency bottlenecks in cross time zone collaboration often make it difficult for companies to explore. According to the White Paper on China's Cross border E-commerce Service Ecology released by iResearch Consulting, over 60% of overseas enterprises have encountered bottlenecks in localized operations, with particularly prominent issues of content adaptability, compliance understanding, and team collaboration efficiency. In this context, professional TikTok service providers are not only executors, but also important drivers of brand globalization

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