In recent years, domestic small home appliance brands have shown strong performance in overseas markets and have gradually become a favorite of global consumers.

In 2023, the import and export scale of China's cross-border e-commerce reached 2.38 trillion yuan, a year-on-year increase of 15.6%. According to data predictions, with the continuous growth of China's cross-border e-commerce imports, it is expected to reach 1.3 trillion yuan by 2025.

In today's world where smart homes are popular, Yeelight, which was once Xiaomi's ecological lighting brand, has successfully risen in overseas markets with its outstanding innovation ability and keen market sense, achieving astonishing performance of over 100 million yuan in revenue in 2 years!

In the era of digital marketing, every brand is looking for the most cost-effective way to expand its market influence.

This is a story about a college student who became famous by buying a human dog house

As a globally renowned e-commerce platform, TikTok Shop gathers elite sellers from all over the world.